70% OFF EVERYTHING

70% OFF EVERYTHING

save on your summer scent stack

save on your summer scent stack

softening, smoothing, brightening + seriously joy-sparking. formulated with effective ingredients for real results.

go on a guava-scented getaway with our NEW perk up GUAVA GRANITA dry shampoo + a travel-size Ellis Brooklyn perfume.

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bestseller

blowout babe thermal ionic hairbrush
$30.00
$100.00
$30.00
amika:aura hair and body mist
$8.40
$28.00
$8.40
the wizard silicone-free detangling hair primer (silicone-free) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80
the wizard detangling primer (original) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80
the kure intense strength repair mask - 8.4 oz / 250 ml
from $4.20
$14.00
from $4.20
superfruit star lightweight hair styling + heat defense oil - 1.7 oz / 50 ml
from $6.60
$22.00
from $6.60
hydro rush intense moisture leave-in conditioner - 6.7 oz / 200 ml
from $4.20
$14.00
from $4.20
hydro rush intense moisture conditioner for dry hair - 9.2 oz / 275 ml
from $3.90
$13.00
from $3.90

strength, softness + shine

all in 1 signature collection. nourish hair with our superfruit-infused bestsellers.
shop the collection

summer doesn't stop for frizz

get the anti-frizz routine that keeps up with your plans.
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shop by favorites

beach day besties dry shampoo duo
$14.10
$47.00
$14.10
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo bundle set
$10.50
$35.00
$10.50
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo
$8.70
$29.00
$8.70
perk up ultra oil control dry shampoo sample set
$3.60
$12.00
$3.60
perk up plus extended clean dry shampoo sample set
$3.60
$12.00
$3.60
perk up dry shampoo sample set
$3.00
$10.00
$3.00
hand wash infused with sea buckthorn berry
$7.80
$26.00
$7.80
strand superheroes routine set normcore shampoo, conditioner + superfruit star + perk up + wizard
$44.10
$147.00
$44.10
beach day besties dry shampoo duo
$14.10
$47.00
$14.10
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo bundle set
$10.50
$35.00
$10.50
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo
$8.70
$29.00
$8.70
perk up ultra oil control dry shampoo sample set
$3.60
$12.00
$3.60
perk up plus extended clean dry shampoo sample set
$3.60
$12.00
$3.60
perk up dry shampoo sample set
$3.00
$10.00
$3.00
hand wash infused with sea buckthorn berry
$7.80
$26.00
$7.80
strand superheroes routine set normcore shampoo, conditioner + superfruit star + perk up + wizard
$44.10
$147.00
$44.10
the core four stylist-loved treatment set with the wizard (core four - original wizard)
$37.50
$125.00
$37.50
the core four stylist-loved treatment set with the wizard silicone-free (core four - wizard silicone-free)
$37.50
$125.00
$37.50
pocket-sized pro picks treatment trial set
$19.80
$66.00
$19.80
so soft, so smooth body wash + body butter duo
$22.50
$75.00
$22.50
smooth + scented body butter + fragrance mist duo
$17.10
$57.00
$17.10
the everything shower complete body bundle
$45.90
$153.00
$45.90
glowing places body + fragrance trial set
$11.40
$38.00
$11.40
super-sized iconic volume bundle big hit volumizing shampoo + conditioner + rising star volumizing spray
$55.20
$184.00
$55.20

the amika effect

the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.

shop now
meet soulstruck, amika’s leave-in dry hair mask

we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
amika x Forested: introducing our new sustainability partnership

amika means friend, and that spirit drives everything we do—from how we show up for our community to...
meet soulstruck, amika’s leave-in dry hair mask

we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner

big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...